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An exclusive right to sell listing is also referred to as an exclusive authorization and right to sell or just a plain, old exclusive. The exclusive is the most widely used form of listing contract in the United States. Here are the reasons it's popular with sellers and brokers:
Maximum incentive for brokers: Under this form of exclusive listing, the listing broker gets paid if anyone -- even the owner -- finds a ready, willing, and able buyer for the property during the life of the contract. Owner and broker are allies with a mutually beneficial goal of getting the listed property sold as quickly as possible.
Maximum effort for seller: An exclusive right to sell listing gives your listing broker a strong incentive to focus his or her time, energy, and advertising on one priority -- a fast sale of your house.
Nothing is wrong with giving your listing broker a day or two head start on other brokers, if you approve. However, good brokers don't keep your listing quiet for long before advertising it and opening it up to other brokers.
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